Monday, January 13, 2014

You Do Social Media, Right?

My favourite question, which isn't really a question, is when people who haven't worked with me say "You do social media, right?"

I mean, I guess it's a question, or it usually leads to a question about either something they read or heard and are considering doing, why should they tweet, or they wonder how I make money "doing social media".

Yes I "do social media." I do it as part of my marketing strategy for my business Circle of Media. What my job is, the way I make money, is that I teach businesses and organizations how to market their business on the internet.

I always try to see this question as an opportunity to teach someone and maybe gain a new client, but honestly, some days it bristles. Let me help you understand before you ask me the same question.

After decades, and in some cases a century of advertising with print, radio, television and outdoor advertising people have become very comfortable and good at communicating for those mediums. But as we all know (and some people think heralds the end of the world) we have a new communication medium now which is the internet, the world wide web, cyberspace, online, digital - however you want to call it.

The rules online are different - mostly in that there are no rules save one - the consumer is in charge.

So I help my clients understand and navigate this new world.  I teach my clients how to use the tools there are, like Twitter, Facebook, WordPress, Blogger, Google, and more. All of these websites have their own design and put buttons in places you might never look for them. I do hands-on tutorials to teach people how to use the websites.

I also help my clients understand how and what to communicate in all of these places. Twitter is a networking event, Facebook is a family or neighbourhood picnic, blogging is all about entertaining and informing readers, Google is about understanding what your consumers want from you. You cannot write your newspaper ad copy into a status, a blog or even into a display ad and expect to get people to buy from you.

So, yes, I do social media to meet and stay in touch with my clients, and to keep learning from my mentors, and to make life long friends. My job is to help you understand how to do the same thing and more.

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