Friday, January 17, 2014

What I'm Reading - @GaryVee

It's Friday again, which means I start moving into relax mode. I've been working hard for the last few months to make more of an effort to enjoy the weekend instead of just using Saturdays and Sundays as catch-up on work days.

So I do more reading, cooking, watching of movies and shows and spending time with this guy when I can on the weekends.

As always I have both non-fiction and fiction books on the go, one non-fiction which counts as "business" and one which is for fun.

This week I've been reading my very first Gary Vaynerchuk book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World (Amazon affiliate link).

While I've certainly known about GaryVee for a few years now I neither follow him on any social media, watch his videos - Wine Library TV or have read any of his previous books. I have friends who almost consider Crush It!: Why Now Is The Time To Cash In On Your Passion (affiliate link) to be a lifestlye book rather than a business book.

I have nothing against GaryVee and I very much agree with what he says. It's just that for me I've never found his delivery style enjoyable. If you don't know GaryVee than go check out a video right now. He is very big. I appreciate that, he's very passionate and gets other people fired up as well. I have nothing against this style of deliver either, in fact one of my favourite people, Scott Stratten, would be described the exact same way.

Maybe I only have enough room for one loud mouth in my circle. Either way, I've never felt a strong need to read either Crush It! or The Thank You Economy (affiliate link). However, Gary's new book #JJJRH, I've decided to read.

This book is very much more hands-on, crunchy even. Gary is talking about how to effectively grab a social media fan and turn them into a consumer. He's doing it, chapter by chapter, and network by network, with actual posts from brands and breaking down what works and what doesn't.

This is way more helpful than a blanket statement of "Be more human". The reality is, some people really aren't good communicators and what seems like common sense to someone who is good at it is not to someone who doesn't have the skill set to write a post or take a picture. And I'm sure we all know people who say the wrong thing in every social situation.

"Be more human" and "Engage more" are very wishy washy statements.

I've talked about creating a podcast that is more based on what I do and part of the plan was to breakdown good and great marketing and explain what works about it. Give people some tangible advice. It's definitely needed, and more helpful.

I definitely recommend Jab Jab Jab Jab Right Hook to any person, business or organization using online media to spread the message about what they do.

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