Thursday, September 27, 2012

Twitter is your local pub

Or your local coffee shop, favourite breakfast place, golf or country club.

Just think of that place you go regularly that you feel comfortable in. You know all the staff, they have your drink ready for you before you even take your seat. You know the other regulars, there's the guy who comes to watch football games because his wife and three daughters don't like it, and the local artist who painted the amazing mural on the wall over there, the younger guy you didn't think you'd have anything in common with until the day you chatted over morning coffee about the ways the government is ruining the country.

You come to your local, your place, on a regular day at a regular time for different reasons. Sometimes it's to catch up with the other people, sometimes it's to just people watch while you work on a project, sometimes it's to watch the football game too.

Imagine one day you are sitting in your local with the server, and one or two of your people and a clean cut guy wearing a suit and tie, carrying a briefcase walks in. He sticks out immediately since he's over dressed for the atmosphere, but hey, maybe he's early for a meeting, or he's had a tough day and wants a quick break. So once he's ordered his coffee and asks if he can join you at your table, you and your friends give him the benefit of the doubt. There was a day not too long ago you walked in here for the first time.

Except, he's taken advantage of your friendly welcome, sat down and immediately opened his briefcase full of trinkets and baubles. Believe it or not he starts telling you guys about how great his baubles are and how you can save money or lose weight by using his trinkets. And when you quietly ignore him and turn your back, without asking him to leave the table, then he starts tapping on your shoulder, "Don't you want to buy my baubles?"

You just want to enjoy the company of some pals, relax and do business tomorrow. And this guy keeps trying to get you to buy from him right now. Some of his baubles might even be interesting to you... maybe tomorrow you will stop by the bauble store and buy a few, but not right now.

Nobody wants to be sold to when they are looking for friends, laughs, information or entertainment. There is a time and a place for that.

Don't be the bauble salesman. Don't post consistent advertising messages. Don't DM your followers with an offer to discount your services. Talk about the weather, the football game, the news. And when your new friend comes into your bauble store tomorrow, he's gonna be surprised and happy to see that his new friend, the guy he trusts, is the one selling them.

It's gonna be the easiest sale of your life.

1 comment:

  1. Now I'm left wondering where this Bauble Store is. Where can I get a good Bauble?