Without fail, the two question I hear most often when I talk to clients about using Twitter are "Who cares what I had for lunch?" (YouTube link of me answering this question) and "Who has time to tweet all day?"
Today we are going to talk about time.
If you are using Twitter as a social NETWORKING tool, then you need to keep in mind the basics of networking - ask questions, find out about the people you meet, be interested in them
If you are using Twitter as a social NETWORKING tool the fastest advice I can give you for a posting strategy is: in order of importance, do this
1. Reply to other people's tweets
2. Retweet other people's tweets
3. Share a slice of life tweet (just like small talk in real life, the weather, the food, hump day)
4. Share a link to something related to your industry, but not your own content.
5. Talk about your business, share your own content
Numbers 4 and 5 can be planned and scheduled. I'm not going to talk about those. I'm going to talk about how to find time to do numbers 1 through 3.
1. In the grocery store line (doesn't your line always seem to move the slowest?)
2. Waiting for the barista to make your fancy coffee drink.
3. While your computer is trying to open Microsoft Excel (maybe it's just my computer that completely stops doing anything while it's trying to open a new program).
4. In between stirring the pot of onions, risotto or spaghetti sauce simmering on the stovetop. Or in my case, between shaking the pot of popcorn, or waiting for the microwave to reheat last night's leftovers.
5. While you are standing at the door in your hat, shoes and jacket waiting for your significant other to be ready to leave for dinner.
6. First thing in the morning when you are not quite ready to get out of bed yet, but totally awake.
7. In those few minutes while you are waiting for everyone else to show up for your meeting since you are always early for things.
If you assume each of these things will give you about 3-4 minutes of down time, in one day you've suddenly found around 20 minutes to say hello to a few new people, deepen your relationship with people you've known for a while, and maybe even learn something new about a local event.
And since we all only have 24 hours in a day, you've just re-captured 20 minutes that might have been lost to worrying about the future or regretting the past.